Manage and optimize product listings on Amazon Seller Central and Flipkart Seller Hub, etc to ensure maximum visibility and sales conversion.
Implement advanced on-page optimization techniques, including keyword-rich titles, bullet points, and product descriptions, to improve search rankings and click-through rates.
Develop and execute strategic pricing and promotion strategies to increase competitiveness and drive sales velocity on marketplaces.
Monitor and analyze competitor pricing, product assortment, and customer reviews to identify opportunities and threats in the marketplace landscape.
Utilize Amazon Advertising and Flipkart Ads platforms to create and manage sponsored product campaigns, sponsored brand campaigns, and display advertising campaigns.
Optimize advertising campaigns for maximum return on ad spend (ROAS) and adjust bidding strategies based on performance metrics such as ACoS (Advertising Cost of Sales) and CTR (Click-Through Rate).
Conduct regular performance analysis and reporting using data analytics tools such as Seller Central reports, Flipkart Seller Hub analytics, and third-party analytics platforms.
Collaborate with internal teams, including product development, supply chain, and customer service, to ensure seamless integration of marketplace strategies with overall business operations.
Stay abreast of industry trends, algorithm updates, and policy changes on Amazon and Flipkart, and implement proactive measures to adapt to changes and mitigate risks.
