Planning and executing media associations(sponsorships) and brand campaigns for an leading Automobiles MNC
To identify & execute most effective mediums / optimized media plans to communicate the marketing and brand imagery to right target audience, at right time and at right place. 100% of media budget to be utilized.
Track media habits and media consumption patterns (Medium Wise, Genre Wise), Industry Media Spends (medium, genre) and continuous engagement with various media houses across mediums to understand the trends and opportunities
Monitoring performance of media agency and plans/associations(sponsorships) deliverables
Negotiation of media rates
Adherence to internal controls and policies
Skill sets required: Experience to independently plan/develop and execute effective media campaigns and monitor media plans.
Knowledge of media planning and measurement software/tools like YUMI, Adex, IRS, ABC, MS Office
Selection & leading / coordinating with media agency partners.
Monitoring of day to day and campaign related work of media agency.
Behavioral Competencies :
Leadership Strategic thinking Problem Solving Customer Obsession,