Responsibilities:
- Architect and Implement: Design and build a robust and scalable personalization platform, integrating an external CDP with Fanatics rich internal data sources.
- Cross-functional Collaboration: Partner closely with e-marketing, CRM, and site-experience teams to identify opportunities for personalization and drive impactful initiatives.
- Technical Leadership: Provide hands-on technical guidance and mentorship to a growing engineering team in India, fostering a culture of innovation and excellence.
- Data Security and Privacy: Ensure the platform adheres to the highest security standards, safeguarding customer data and protecting against account takeover and other threats.
- Performance Optimization: Continuously monitor and improve system performance, ensuring a seamless and responsive experience for our customers.
- Strategic Planning: Develop and execute a long-term roadmap for identity and personalization, aligning with Fanatics overall business goals.
- Team Building: Recruit, develop, and retain top engineering talent, cultivating a high-performing and motivated team.
- Stakeholder Management: Effectively communicate with and manage expectations of various stakeholders, including senior leadership, product teams, and business partners.
Experience:
- 12+ years of progressive experience in software engineering, with a focus on personalization, identity management, or data-driven applications.
- Proven track record of building and leading high-performing engineering teams, preferably in a global setting.
- Experience leading and driving successful outcomes in an agile development environment.
- Deep understanding of personalization algorithms, machine learning techniques, and data modeling.
- Extensive knowledge of RESTful APIs, microservices architecture, and cloud-based technologies (AWS or GCP).
- Hands-on experience with CDPs (Customer Data Platforms) and data integration tools.
- Strong understanding of identity and access management (IAM) principles, authentication protocols (OAuth, OpenID Connect), and security best practices.
- Experience in e-commerce or a related industry is highly desirable.
- Experience with omni-channel customer engagement orchestration,
- coordinating personalized interactions across email, SMS, social media, and
- other channels.
- Familiarity with A/B testing and experimentation methodologies.
- Excellent communication, collaboration, and stakeholder management skills.
- Education: Bachelor's degree in Computer Science or a related field.
Additional Skills Valued in the Industry:
- Real-time Personalization: Experience implementing real-time personalization engines to deliver dynamic content and recommendations.
- Omnichannel Personalization: Ability to create personalized experiences across multiple channels, including web, mobile, email, and in-store.
- AI and ML Expertise: Advanced knowledge of artificial intelligence and machine learning techniques for personalization.
- Data Privacy and Compliance: Understanding of GDPR, CCPA, and other data privacy regulations.
- Product Management: Ability to translate business requirements into technical solutions and prioritize features effectively.
Growth Potential:
This role offers significant growth potential within Fanatics. As the company continues to expand its personalization efforts, the Director of Engineering, Identity & Personalization will have the opportunity to take on additional responsibilities and manage a broader portfolio of engineering domains.
If you are a passionate technologist who thrives on solving complex challenges and making a tangible impact on the customer experience, we encourage you to apply!
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the worldincluding the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
