GALE is currently seeking a Director, Media Analytics to join our rapidly growing Media Analytics team and lead development of data-driven solutions for clients, including report automation, analysis and insight, with the objective of optimizing performance of media initiatives. You will manage client's data and insight delivery processes, inspire creativity in the team and ensure all around team success. We are looking for people who are execution-focused and have a passion for working with media data, client first party data and other key data sources to derive actionable insights that will drive business results for our clients. You will develop measurement strategies and learning agendas in support of our clients media plans. We seek people who our clients can trust and who inspire their team & peers to go above and beyond their role. Successful candidates will own relationships with clients and internal stakeholders, to develop online & offline measurement & optimization strategies tailored to client needs. The ideal candidate will have experience in a quantitative field, preferably working with media, advertising, and marketing data. You have a strategic mindset and are comfortable creating measurement strategies for our clients and conveying them to more junior team members. You will have the opportunity to work across a wide variety of clients and media channels.
What you will be doing:
- You will develop and understanding of our clients businesses, and develop relevant measurement frameworks that outline measures of success (i.e. KPIs), in-flight optimization levers, and testing/learning priorities.
- Work with technical teams to ensure that all data is collected accurately.
- You will work with internal and external client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
- You will guide the creation of reporting through automated processes, consolidating data from many sources into a holistic view of performance.
- You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that stakeholders will utilize to make informed decisions
- You will ensure understanding between daily analytics support and approved measurement frameworks
- You will prepare and deliver executive-level presentations for internal and external audiences
- You will foster a team-wide culture of learning and lead by example, staying current on current industry trends, developments in measurement methodologies and technologies
- You will manage/mentor junior team members in a client setting, directing them to handle reporting tasks and data preparation as part of the measurement strategy that you will own.
- You will work with planning & channel teams to surface insights that inform optimization and will tell the story behind the data to clients & internal stakeholders.
- Work with data science teams, and occasionally independently, on advanced media measurement solutions (MMM/MTA/Incremental Lift Studies).
Who you are:
- 12+ years progressive experience in Analytics or Business Intelligence roles in marketing agencies/ consulting firms 4+ years of people management experience and enjoy mentoring more junior team members and setting strategic direction for them
- Demonstrable experience and knowledge of major advertising platforms (Google Campaign Manager, Google Analytics, Meta, Adobe, Salesforce, The Trade Desk) and digital marketing channels (Search, Display, Social, Video, Email)
- Experience using advanced techniques to prepare and analyze, model and visualize data via tools like SQL, Python, R, AWS, GCP (i.e. BigQuery), Power BI, Tableau or others
- Experience with research platforms like: Nielsen, Kantar, Morning Consult, YouGov, Vivvix, Pathmatics, Similar Web or similar research platforms
- Knowledge of site tags/pixels used to track media conversions (e.g. Floodlight/Gtags) and experience with Ads Data Hub or other data clean rooms/privacy protecting query & analysis environments
- You have experience with Media Mix Models, Multi Touch Attribution models, A/B testing, incremental lift measurement and/or other ad measurement techniques.
- You are a data storyteller, someone who can synthesize information from media performance models, client business expectations, and an understanding of the audience's preferences to build presentations & present before clients.
- You have a proven ability to own client relationships and establish yourself as a source of truth for anything media data related.
- Your ability to structure analysis with incomplete or vague direction from clients or other internal teams and strong interpersonal skills make you ideally suited as analytics leader.
