Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for food industry customers throughout the world. Our products include seasoning blends, dry mixes, coating systems, dough blends, crumbs, flavors, sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors, restaurant operators and grocery retailers. While our name may not be familiar to consumers, our products are key components of foods offered by many of the world's best-known companies.
1) Purpose of the Position:
The Marketing Director for India is expected to be the critical business partner to the Regional Executive Team and key enabler for product category strategy development, strategic thinking, and business development for the region. Drive product leadership and own the product portfolio.
Develops comprehensive business strategies including, but not limited to, regional segment strategies, product category strategy (in concert with our global segment strategies), including portfolio management and innovation (with an emphasis on health & nutrition and portfolio transformation) driving sustainable commercial success in the target customer segments.
Elevation and enhancement of our insight capabilities with a focus on internal and external analyses (customer, consumer and competitors) as a catalyst for long term profitable growth and business model evolution, and brand development and communications.
Leads and execute the global priorities and initiatives aligned with Griffith Foods Purpose Driven Strategy; provide guidance and direction to the organization to drive differentiation and sustainable profitable growth for Griffith Foods in the region. Is a cultural role model to the region by living our values on a day-to-day basis. Leading, coaching and developing the regional Marketing team for continued purpose-driven fulfilment
2) Major Duties & Responsibilities
Strategy Development & Activation
Develops segment strategies, rooted in internal/external information and insights, enabled through comprehensive business analysis and in alignment with Griffith Foods Purpose Driven strategy.
In partnership with Commercial leaders, develops go-to-market plans designed to acquire, penetrate, and retain customers in grow aggressive market segments and/or through the development of strategies to enter attractive adjacent market segments.
Consistently analyzes internal and external business performance, data, insights, information, and trends to drive enhanced business strategies and drives organizational recommendations designed to accelerate our purpose-driven strategy.
Creates & inspires a long-term product leadership vision by defining and developing innovation platforms, continuously optimizing and renovating our product portfolio, and driving regional efforts associated with the development of a nutritious and sustainable product portfolio.
Elevation & Integration of Capabilities
In partnership with cross-functional peers, leads and coaches teams to drive synergistic collaboration across core and new capabilities to drive differentiation in the marketplace.
Identifies and establishes the right companies and organizations to incorporate into our network of partners and ecosystems to elevate current core capabilities and/or incorporate new capabilities.
3)Brand Development & Communication
Leads the process to position Griffith Foods India in the marketplace as a leader in developing and delivering nutritious, delicious, and sustainable products and solutions which differentiate our brands with our customers, targets, and partners
Leads all brand development and communications efforts in partnership with Global Marketing. Tailors messaging to specific audiences, internal and external, to achieve business objectives.
Drives the strategic digitalization of Griffith Foods Marketing function through online assets and platforms and developing specific digital capabilities to support the commercial activities of the business.
Functional Excellence
Leads the definition and development of future strategic direction for the Marketing Organization in the Region
Established functional priorities and goals, develops Marketing capabilities, and models how the local teams work together harmoniously.
Drives functional excellence and discipline through the development and implementation of more consistent processes, frameworks, and best-in-class practices.
Develops and influences the People/Talent Management Plan for the Marketing team across the region, inclusive of allocation of resources and deployment of human capital in alignment with business strategy/needs.
TALENT MANAGEMENT RESPONSIBILITIES
Carries out Talent Management and supervisory responsibilities in accordance with Griffith Foods policies.
Responsibilities include planning, assigning, and directing work; appraising performance.
coaching and development planning, motivating, rewarding, and disciplining employees; addressing complaints and resolving problems; interviewing, hiring, training, and retaining employees.
3) Scope:
Impacting the full scale of the India business through product portfolio ownership.
Responsible for developing and managing the overall Marketing budget for India.
Allocates funds to Marketing teams in alignment with local Marketing strategies, priorities, and projects.
4) Problem Solving/Decision Making:
Must possess gravitas and exhibit comfort and confidence when working closely and communicating with leaders.
Must demonstrate the ability to take initiative, be proactive in identifying issues and recommending solutions, and build relationships with customers and internal associates.
5) Working Relationships:
Internal
Direct report to Managing Director India.
Indirect report to VP of Global Marketing & Strategy
Directly manages Marketing teams focused on, but not limited to, Segment/Product Marketing, Consumer Insights, Brand Development and Communications.
Geographic coverage - India
Work Location Bangalore
Active member of India Leadership team
Strong relationship required with all functions
Strong relationship required with IME Leadership team peers
Frequent contact with the Global Marketing team.
External
Represents Griffith Foods to Customers, Suppliers, Partners, and Food industry related Associations
Manage external specialized suppliers or vendors
Top to top relationships with customers, suppliers
Represents the company at industry events as appropriate.
6) Qualification and Experience:
MBA preferred ideally with concentration in Marketing and/or Business Administration (focus on strategy).
12+ years of progressive experience with a minimum of 10 years in Marketing. Experience within the food industry and/or B2B organizations preferred.
Broad depth of knowledge and experience in Strategy development, Brand management, Product Management, Value Proposition creation, and Business-to-Business Models.
Experience and knowledge of working in a matrix organization
Effective verbal and written communications skills for internal and external audiences.
Strong interpersonal and team leadership skills.
Ability to connect with people with different backgrounds and skillsets and drive productive dialogue among peers.
Advanced knowledge of business software including PowerPoint and Excel.
Fluent in English and other languages would be valuable.
Ability to travel up to 50% of the time and be able to work across different international time zones.
7) Competencies
Competency List
Creating New & Different: Strategic Mindset
Understanding the Business: Customer Focus
Understanding the Business: Financial Acumen
Focusing on Performance: Drives Results; Ensures Accountability
Influencing People: Drives Engagement
Being Flexible and Adaptable: Situational Adaptability
Managing Execution: Plans and Aligns
Optimizing Diverse Talent: Builds Effective Teams
Being Authentic: Courage
8) Functional Competencies:
Business Analytics: Leverages technology, tools, and research methods to analyze data, evaluate complex situations, predict outcomes, and drive strategic decision making
Insights: Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy
Strategy Development: Creates & inspires a long-term product leadership vision and translates it into marketing strategies and execution plans to drive profitable growth
Innovation & Portfolio Management: Understands and applies product and application knowledge to identify innovative solutions for the customer
Market & Business Development: Enables Commercial teams to win new business by positioning our product portfolio, technology, and innovation capabilities as their product development partner of choice
Brand Development & Communications: Develops a comprehensive portfolio of marketing communication and branding tools that differentiate our brands with our customers, targets, and partners.
EQUAL EMPLOYMENT OPPORTUNITY
Griffith Foods believes that all persons are entitled to equal employment opportunity. Griffith Foods does not discriminate against qualified employees or applicants because of the following actual or perceived characteristics: race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, physical or mental disability, genetic characteristic or information, AIDS or HIV status, order of protection status, marital status, military or veteran status, unfavorable discharge from military service, or any other status protected by federal, state, or local law. Equal employment opportunity will be extended to all persons in all aspect of the employer-employee relationship, including recruitment, hiring, participation in benefit programs, training, promotion, transfer, discipline, layoff, recall, and termination.
In carrying out our commitment to equal employment opportunity, Griffith Foods will make reasonable accommodations for applicants and employees with known disabilities unless doing so would result in an undue hardship, safety, and/or health risk. Applicants and employees requiring reasonable accommodations must notify Human Resources.
