About ISOCRATES
iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising, and Data platforms, technologies, and processes as the Global Leader in MADTech Resource Planning and Execution serving publishers, marketers, agencies, and enablers.
iSOCRATES has two lines of business: Platform/Products (MADTechAI) and Services (Consulting: Strategy and Operations; Managed Services).
MADTechAI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform. Purpose-built to Deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers. Visit: https://madtechai.com
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
The company is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery centers in Mysuru and Bengaluru, Karnataka,
India. Visit: https://isocrates.com
Job Summary
The Director of MADTechAI is responsible for the comprehensive lifecycle management and delivery of our B2B SaaS platform and products. This position demands a strategic leader with extensive experience in product management, capable of driving product innovation and ensuring seamless execution from ideation to post-release management. You will recruit, train, lead, and closely manage cross-functional team leaders including product management, product marketing, engineering, BI/AI, and product support to deliver a platform that meets market demands and exceeds customer expectations.
Key Responsibilities
- Product Strategy and Roadmap: Define and communicate the product vision, strategy, and roadmap in alignment with MADTechAI s overall goals. Conduct market research, user feedback, and competitive analysis to identify market opportunities and threats.
- Product Development: Lead the end-to-end product development process, from ideation, design, development, and testing, to product launch. Collaborate with engineering teams to ensure product features are delivered on time and to specification. Oversee the creation of detailed product requirements and specifications.
- Go-To-Market Execution: Develop and execute comprehensive go-to-market strategies, including product positioning, messaging, and pricing. Partner with marketing and sales teams to drive product adoption, market penetration, and revenue growth.
- Customer-Centric Approach: Engage with external/internal customers and stakeholders to gather insights, understand their needs, and integrate feedback into the product development process. Ensure exceptional customer experience and satisfaction through proactive support and continuous improvement.
- Performance and Optimization: Monitor product performance metrics and KPIs to assess market impact and user satisfaction. Utilize data-driven insights to drive product iterations and enhancements.
- Leadership and Team Management: Build, mentor, and lead a high-performing product management team. Foster a culture of innovation, collaboration, and excellence within the product team and across the organization.
Technical Expertise
- SaaS Development: Deep understanding of SaaS architecture, deployment, and lifecycle management
- Cloud Platforms: Proficiency with cloud platform AWS required. Google Cloud and Azure preferred
- AI and Machine Learning: Familiarity with AI/ML concepts, tools, and frameworks (e.g., TensorFlow, PyTorch, Scikit-learn)
- Data Analytics: Strong knowledge of data analytics, data warehousing, and business intelligence tools (e.g., SQL, Tableau, PowerBI, Sisense)
- APIs and Integrations: Experience with RESTful APIs, microservices, and third-party integrations
- Agile Methodologies: Expertise in Agile development methodologies and tools (e.g., Scrum, Kanban, JIRA)
- Product Management Tools: Proficiency with product management and road mapping tools (e.g., Pragmatic, Aha! Product Plan, Amplitude, Pendo, etc.)
- Product Marketing: Knowledge of, if not experience with, Product Led Growth (PLG) and Partner/Channel go-to-market
Qualifications
- Extensive AdTech, MarTech, and Data and Analytics experience, 12+ years min.
- BE in Computer Science/Information Science or a related field; MBA or advanced technical degree preferred
- 10+ years of product management/development experience, including at least 5 years in a leadership role
- Proven track record of successfully building and launching B2B SaaS products
- Market knowledge of the US, UK, Australia, and MENA Region
- Deep understanding of marketing, advertising, and AI technologies
- Strong strategic thinking, analytical, and problem-solving skills
- Excellent leadership, English language communication, and interpersonal abilities
- Ability to thrive in a fast-paced, dynamic, and collaborative environment
- Willing to work in Mysuru or Bengaluru offices
