Job Overview
We are seeking a dynamic Digital Marketing Strategist to join our team at Weaddo. In this role, you will be instrumental in developing and implementing digital marketing strategies that align with our client's business goals. You will be at the intersection of technology and creativity, leveraging your expertise in digital channels to maximize brand presence and drive customer engagement.
Responsibilities
- Develop and execute comprehensive digital strategies aligned with company goals and industry best practices.
- Develop and execute comprehensive digital marketing strategies.
- Utilize data analytics to inform decision-making and measure campaign effectiveness.
- Oversee SEO/SEM, email marketing, social media, and display advertising campaigns.
- Conduct market research to identify trends and insights for business growth.
- Collaborate with internal teams to create compelling and innovative content.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 10 years of experience in digital marketing, with a focus on SEO, performance marketing, and media planning.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush).
- Proven track record of developing and implementing successful digital strategies for MarTech companies or similar industries.
- Expertise in SEO best practices, keyword research, on-page/off-page optimization, and technical SEO.
- Strong understanding of MarTech tools and platforms, with the ability to leverage them effectively for marketing initiatives.
- Exceptional analytical skills and proficiency in using data analytics and reporting tools to drive decision-making.
- Excellent communication and leadership abilities to collaborate with diverse teams and stakeholders.
- Certifications in relevant areas such as Google Analytics, Google Ads, or other industry-specific certifications are a plus.
Benefits
- Opportunity to work with a leading company in digital transformation.
- Competitive salary and benefits package.
- Dynamic and innovative work environment.
- Professional growth and development opportunities.
About WEADDO
Weaddo, a team of young and dynamic MarTech Engineers specialize in crafting customized CXM strategies by utilizing cutting-edge technology and data-driven CXM strategies for its clients. Weaddo's unique Business Consulting Approach solves the marketing problems of businesses at every stage, from Strategy to Transformation, Acceleration, Growth, and Experience.
Weaddo's excellence has been recognized through numerous accolades, including the Top 10 Startup in India Award, Best Integrated Marketing Agency of the Year Award, Best Tech for Retail Award, and Best Digital Media Team of the Year Award. As one of the top 50 Marketing and Advertising Leaders in India, Weaddo continues to set the standard for innovative and effective CXM solutions.
Some of our esteemed clients include Unilever, Bausch and Lomb, Somany, Antara, The Body Shop, EY, d2h, Airtel, Chaayos, Apex, Lenskart, Mahindra, Cargoflash, Boddess and many more.
Our ideal candidate must be willing to break out of their comfort zone and pursue excellence. We firmly believe that when you exceed expectations and rise to meet challenges with exceptional performance, opportunities for growth become boundless.
