Digital Strategist, (Planning and Pitch ) onsite in Delhi, 4-8 years of work experience

Overview of job

Pulp Strategy is seeking a strategist with minimum 4-8 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role

This role reports to the Business team head,

3 best things about the job:

You get to work on iconic brands with an award-winning team

Entrepreneurial environment with high growth opportunities and intellectual freedom.

Fun on the job, with an extremely spirited and talented team

Measures of success

In three months, you would have:

Complete knowledge of the categories of key targeted industries

Present brand, campaign strategies and data driven insights.

Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Able to understand agency and client working style and deliver on his/her day-to-day requirements

Independently work on tools needed to build data driven creative campaigns

To participate in idea generation sessions

In six months, you would have:

Developed and see at least 3 key strategies being implemented in your key accounts

Developed a good client relationship, and trust.

Proactively taking initiatives for sharing additional information with team and client

Codify learnings and best practices on Digital, across platforms.

Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:

Worked on end-to-end award-winning solutions and campaigns

Led key client pitches with the business ream leading to additions to the agency client portfolio.

Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.

Prepared and submitted award entries.

Train and mentor new joinees

Some of the things we'd like you to do:

Digital Landscape understanding

Strong understanding of the digital platforms Facebook, AdWords, Programmatic, affiliate, and other platforms

Should be well-versed with planning tools like sem rush etc.

Awareness of emerging/new technologies that can be leveraged to drive brand salience

Comfort and experience with B2B, B2C digital strategy.

Understanding Client Business

The candidate will need to understand the client business and short- and long-term objectives

Excellent creative understanding and a keen understanding of creative strategy

Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

Understanding the brief and campaign objectives from the client

Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective

Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client.

A Bit About Yourself

Experience: 4+ years in an agency including client advisory

candidates from Digital Agency are preferred.

The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations

Strong organizational skills, detail-oriented and capable of multi-tasking

Solid understanding of media concepts/terms, creative and budget requirements

Solid grasp of digital marketing, especially a deep knowledge of digital media

Strong written and verbal communication skills including the desire to progress

Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

Highly articulate, story-telling capability

Self-motivated, proactive, highly organized, and drives for business results with urgency

Able to design, implement, and analyze primary consumer research with minimal supervision

Minimum qualifications:

MBA or master's degree in Marketing

4-8 years experience