Digital Societal Platform Strategist and Campaigner

The overall responsibility for this role will be to strategise the promotion and adoption of platform (s) with which the BC is engaged with. These would be related to information on India s biodiversity and its links to human well-being. This would involve:

Platform Management: Audience Research, usability analysis and benchmarking against similar portals in India and across the world to come up with a comprehensive strategy to increase user adoption, usage and contribution as well as an assessment of user needs to guide the further development of the portals

Community Engagement: Informing and engaging the community through regular social media updates & newsletters, moderating discussion forums and reaching out to specific interest groups for increasing platform adoption. This would also involve representing these digital platforms in key physical and online events.

Branding & Marketing: Be the brand custodian for these platforms by owning the key messaging and co-developing a communications plan to add value of the portals to the stakeholders.

Requirements:

The ideal candidate will have:

• A Masters degree or higher in fields like communications and marketing or natural-science related streams with a flair for outbound campaigns

• Strong proficiency in verbal and written English. Proficiency in spoken Kannada will be an asset.

• 3-5 years of relevant work experience

• A flair for working with online community

• An appreciation of the current climate change and biodiversity loss related crisis, and a bias for action to do his/her bit to address these overarching and urgent issues.

• A basic understanding and appreciation of online technologies that drive community engagement platforms

• Excellent interpersonal skills with the ability to listen, persuade, learn, act on new approaches with coalitions;

• Ability to execute goal-oriented strategies to produce timely outputs;

• Demonstrated ability to write and present information in a clear, concise, and compelling manner;

• Organisational skills to design and implement events and campaigns, both online and in person.