Key Responsibilities & Technical Competencies:
- Mandatory 2-3 years of experience in paid ads
- Understanding funnels and digital marketing strategies for campaigns
- Audience research, audience building and ad creation.
- Develop, Manage, and optimize comprehensive paid Facebook/Insta, Google, You Tube, LinkedIn Ad campaigns.
- Set up and regularly confirm accurate tracking on all ad platforms; ensure proper UTM tagging for all ads (per standardized naming conventions)
- Experience utilizing and customizing Google Analytics / Google Data Studio. Comfortable with full range of Google products from Google Ads, Google Analytics, Search Console, and Google Tag Manager.
- Test ad copy, landing pages, and anything else that might impact the customer journey.
- Audit and optimize new & and existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long-term.
- Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, website research, account structure, etc.
- Setup, verify and troubleshoot pixels (understanding of 3rd party platforms like Click funnels, Lead pages or equivalent
- Experienced in managing minimum spends of 3-5lac INR per month.
- Identify new opportunities to increase conversions regularly.
- Update clients via weekly emails, calls, and reports on the status of the account, successes and strategy moving forward.
- Stay up to date with current technologies and trends in platform policies, algorithms, strategies, trends, design tools and applications.
- Respond to all communications to stakeholders in a timely manner.
- Participate in all team meetings - daily, weekly, monthly, and quarterly.
Core Competencies
- Ability to have a big-picture view while executing and managing details.
- A die-hard commitment to achieving results.
- Excellent analytical skills with the ability to mine data to inform decisions.
- Team Player
- Positive Attitude
More Details
Email : [Confidential Information]
