Responsibilities-
- Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations
- Develop, grow, and maintain relationships with clients through exceptional client service
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches
- Run reports and provide campaign performance insights during and post campaign
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation
- Maintain relationships with publisher networks and sites to grow access to high quality inventory
- Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers
- Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution
- Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts
- Adopt established account management standards and program management best practices
Experience & Qualifications
- Master's degree or equivalent
- 3+ years experience in media buying
- Understanding of online ad formats and specs including video, mobile and native
- Experience working with DSPs and ad servers
- Understanding of RTB, private marketplace and programmatic direct
- Understanding of website tracking tags (Conversion and retargeting)
- Strong organizational skills and detail oriented
- Analytical thinking and quantitative skills
- Strong computer skills
- Provide exceptional customer service
- Ability to thrive in a fast growing, entrepreneurial start-up environment
Tools Knowledge:
- DoubleClick Bid Manager [Mandatory]
- DoubleClick Campaign Manager [Mandatory]
- Tube Mogul
- Trade Desk
- Media Math
- Sizmek
- Adobe Audience Manager
- Nielsen
- MOAT
- Integral as Science
- All Exchanges
Experience executing on programmatic campaigns and majorly on DV 360 platform will be preferred.
Interested candidates can write to us [Confidential Information]
Regards,
Sairose
