About
The brand is one of India s most used digital payment apps that allow users to Pay bills,recharge, send money, buy gold, invest and shop at their favorite stores. Founded in 2015 the app started with payment solutions and soon set foot into financial services and wealth management. The company s current value is at $1.7B and is funded by 4 investors, Tiger Global Management and Tencent being the most recent investors.
About the role:
As Digital Media ( Brand Marketing Manager ). You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital brand marketing campaigns from concept to execution. You will work with the brand business teams to launch campaigns on time and on budget.
You should be able to help plan integrated brand campaigns and develop effective digital
strategies and monitor the results of the same.
You should be highly motivated and have the ability to manage strict deadlines. Moreover, you should ensure that the digital strategies are in line with the company standards and vision.
Responsibilities
Critical Requirement - Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product engineering teams.
Critical Requirement - Be able to engender effective measurement and optimization
frameworks for all efforts on brand digital for the brand (including ADH, Marketing Mix
Modeling, Multi Touch Attribution and Lift).
Brand Digital mandate for paid marketing brand campaigns with complete ownership of brand digital marketing budget for the brand its affiliates.
Build a strong Digital Marketing strategy to help brands reach their target audience at
scale to deliver growth at optimum costs.
Measure, optimise and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize budget and plans based on the insights.
Identify and lead test learns and growth strategies with sound logic and clearly defined recommendation across all digital platforms. Analyse the performance and scale basis feasibility, plan, execute, and measure experiments and conversion tests. Drive measurement mindset to drive growth.
Lead projects on analytics to measure digital campaign outcomes and plan consumer
journeys.
Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.
Build agile capabilities in the digital marketing portfolio to be able to quickly pivot to meet dynamic business needs.
Manage external agency / partner relationships build run in-house ops capabilities for Programmatic / Social platform paid campaigns
Upskill teams on new digital trends, tools and measurements for digital marketing
Requirements
Master s degree in Media, Communications, Marketing, Business Administration, or a
related field from a top tier university only
Critical Requirement : 10+ years of experience with at least 5 years current experience
at a Consumer Tech brand. Fintech experience is a plus
Solid knowledge and hands on experience of ad serving analytics tools, including
hands-on experience with ADH, Programmatic, Google Analytics/DV360, DCM and FB
Ads Manager and dashboarding
Should have handled deployed digital media budgets at scale
Exceptional skills managing digital marketing activities within deadlines, budget and
requirements.
Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced
environment.
Complete knowledge of the latest digital trends, practices, and developments
Good time management and organizational skills
Strong analytical and problem-solving skills
Detail-oriented and highly motivated individual
About WinnerBrands
