Digital Marketing Trainer cum Executive

Job description

We are looking for a Digital Marketing Executive cum trainer to plan, execute and optimize our online marketing efforts.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

• Responsibilities

Developing and delivering training programs on Digital Marketing.

• Conducting training sessions

Assessing trainees progress

• Keeping up-to-date with the latest digital marketing trends

Collaborating with other trainers to provide better training materials and support to students

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Be actively involved in SEO efforts (keyword, image optimization etc.)

• Design, build and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

• Utilize available analytics tools to measure and track customer engagement.

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update website

Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors

• Requirements and skills

1 years of experience as Digital Marketing Executive or similar role

• Freshers can also apply

Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

• Skills and experience in creative content writing

* Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

Job Types: Full-time, Permanent

Benefits:

• Leave encashment

Schedule:

• Day shift

Supplemental Pay:

• Overtime pay

Ability to commute/relocate:

• M G Road, Kochi - 682011, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person