Digital Marketing Strategist

Key Responsibilities:

Campaign Strategy: Develop and implement performance marketing strategies across channels such as Google Ads, Facebook Ads, and affiliate marketing to achieve defined KPIs.

Data Analysis: Monitor, analyze, and report on campaign performance metrics, using tools like Google Analytics, to derive insights and make data-driven decisions.

Budget Management: Manage advertising budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.

A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and targeting strategies, continually refining approaches based on performance data.

Audience Targeting: Identity and segment target audiences for tailored marketing campaigns, utilizing customer data and behavior analysis.

Collaboration: Work closely with cross-functional teams, including creative, content, and product teams, to align marketing initiatives with overall business objectives.

Market Trends: Stay updated on industry trends and best practices in performance marketing to ensure the company remains competitive.

Qualifications

Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, and social media management systems

Strong understanding of digital marketing trends, techniques, and best practices

Excellent analytical skills to interpret data and translate it into actionable insights

Creative thinking and the ability to generate innovative marketing ideas

Effective communication and interpersonal skills to collaborate with cross-functional teams

Bachelor's degree in Marketing, Communications, or relevant field

Previous experience in digital marketing roles is a plus