Digital Marketing Strategist

A Digital Marketing Strategist(DMS) should be proficient in digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools, etc.).

- DMS Should have excellent written and verbal communication skills.

- DMS Should have Creative thinking, Strong Analytical and problem-solving abilities.

- DMS Should have Up-to-date knowledge of digital marketing trends, social media dynamics and best practices.

- DMS Should be good with multi-tasking and juggling tasks simultaneously and handling multiple accounts.

Responsibilities

1. Digital Strategy Development: Develop and execute comprehensive digital marketing strategies that align with the client/company's objectives.

2. Content Marketing: Plan and oversee content creation and distribution across various digital platforms, including blogs, social media, email marketing, and more.

3. Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve our website's visibility and organic search rankings.

4. Social Media Management: Manage multiple social media/digital marketing clients/company's accounts and grow social media presence, creating engaging content, Posting and interacting with the online community.

5. Paid Advertising: Plan, execute and optimize paid advertising campaigns, such as Google Ads, Facebook/Instagram Ads, and others, to maximize ROI.

6. Email Marketing: Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.

7. Analytics and Reporting: Monitor and analyze key performance indicators, preparing regular reports on campaign performance and making data-driven recommendations for improvements.

8. Market Research: Stay updated on industry trends and competitor activities to identify growth opportunities.

9. Point of Contact: Act as a POC between the client and the internal team

Qualifications

• 2 Years of experience as a Digital Marketing Strategist, Performance Marketing or in a similar role.
• Bachelor's degree in Marketing, Mass Communication or a related field