Digital Marketing Specialist ( Zoho CRM)

JOB DESCRIPTION :

Position Overview:As a Marketing Specialist with expertise in Zoho applications, youwill play a pivotal role in executing and optimizing marketing strategies using Zoho's comprehensive suite of tools. You will also be responsible for website management, ensuring the seamless integration of our digital presence with our marketing efforts. Leveraging your expertise in Zoho applications and website management, you will drive measurable results, enhance customer engagement, and optimize the user experience across all digital touchpoints.

Key Responsibilities:

Develop and implement marketing campaigns using Zoho Campaigns, leveraging its features for email marketing automation, segmentation, and analytics.

Utilize Zoho CRM to optimize lead management processes, track campaign

effectiveness, and ensure seamless alignment between marketing and sales efforts.

Create and manage landing pages, forms, and surveys using Zoho Sites and Zoho Forms to capture leads and gather valuable customer insights.

Oversee website management, including content updates, SEO optimization, and user experience enhancements, using platforms such as WordPress or Zoho Sites.

Utilize Zoho Social for social media management, including scheduling posts,

monitoring engagement, and analyzing social media performance metrics.

Collaborate with cross-functional teams to integrate Zoho applications with other marketing technologies and platforms to streamline processes and enhance overall efficiency.

Stay updated on emerging trends and best practices in Zoho applications, website management, and marketing automation to continuously optimize our marketingstrategies.

Generate reports and provide insights on key performance indicators (KPIs) toevaluate the effectiveness of marketing campaigns and drive data-driven decision-making.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven experience working with Zoho's suite of marketing applications, includingZoho Campaigns, Zoho CRM, Zoho Sites, Zoho Forms, and Zoho Social.

Strong understanding of marketing automation principles and best practices.

Experience in website management, including content management systems (e.g.,WordPress) and basic HTML/CSS knowledge.

Excellent analytical skills with the ability to interpret data and generate actionableinsights.

Exceptional communication skills, both written and verbal, with the ability to

effectively collaborate with cross-functional teams.

Detail-oriented with strong organizational skills and the ability to manage

multiple projects simultaneously.

Proven track record of driving results and achieving measurable outcomes

through marketing initiatives.

Experience :5 + Yrs

Salary : As per the industry standards

Location : Bangalore.