Proven experience in performance marketing, preferably in D2C.
Execute performance marketing campaigns, primarily on Facebook and Google channels.
Monitor campaign performance metrics (CTR, CPA, ROAS) and conduct regular analysis to identify trends, insights, and areas for optimization.
Utilize data analytics tools to track and measure campaign effectiveness, conduct A/B tests, and optimize conversion funnels for maximum efficiency.
Collaborate with internal teams and external partners to develop compelling ad creatives, landing pages, and messaging that resonate with target audiences.
Stay updated on industry trends, best practices, and emerging technologies in performance marketing to drive continuous improvement and innovation.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of experience in performance marketing, with a proven track record of driving measurable results and achieving KPIs.
Proficiency in digital marketing platforms and tools such as Google Ads, Meta Ads Manager, Native Ads, etc.
Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics & Branch).
Excellent communication skills with the ability to convey complex ideas clearly and effectively.
Ability to thrive in a fast-paced environment and adapt to changing priorities and requirements.
Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is a plus.
