Digital Marketing Specialist

Zopsoft Technology is looking for experienced, passionate, and creative FACEBOOK & GOOGLE ADVERTISERS. As a Google Ads & Facebook Advertiser, you will be responsible for developing and implementing PAID ADVERTISING STRATEGY to target potential clients and generate genuine leads.

Responsibilities:

Setting up and monitoring paid ad campaigns

Work on Ad Platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads

Will do advanced Keyword Research and selection to generate better ROI

Continuously monitor opportunities for new keywords and negative keywords

Making changes to existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas, and performance metrics

A/B testing with different ad creative and landing pages to improve CTR

Prepare suggestions on an ongoing basis to continually enhance account performance, site performance, and ROI

Generate leads and onboarding new clients.

Keep himself updated with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals.

He must have a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.

He must have a good idea about Google Analytics and Goal conversion set-up for clients

Analyzing website traffic stats for both reporting and preparing strategy.