Digital Marketing Specialist

We're seeking passionate talent in Digital Marketing to craft and implement holistic digital strategies. This role demands expertise across diverse digital marketing areas. Candidates should possess 3-4 years of experience and openness to relocating to Kochi, enabling the amplification of online brand presence, traffic, and customer engagement for enhanced conversions.

Responsibilities:

Develop and implement digital marketing strategies in alignment with company goals and objectives.

Plan and execute multi-channel digital campaigns, including SEO, PPC, social media, content marketing, and more.

Conduct keyword research to identify target keywords and phrases.

Perform on-page optimization, including Meta tags, headers, and content improvements.

Execute off-page optimization strategies, such as link building and guest posting.

Monitor and report on SEO performance, traffic, and rankings.

Stay updated on SEO trends and algorithm changes.

Develop and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media.

Set and monitor ad budgets and bids.

A/B test ad variations and landing pages to improve click-through rates and conversions.

Manage and grow social media channels

Develop and execute social media advertising campaigns.

Plan and create high-quality, relevant content for blogs, social media, and other digital platforms.

Analyze website and campaign performance using digital marketing tools.

Generate reports and provide insights into campaign results.

Continuously monitor KPIs and adjust strategies to improve performance.

Qualifications:

Bachelor's degree or a related field experience.

Excellent communication skills & good knowledge and experience

Proven experience in digital marketing, including SEO and PPC campaign management.

Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.

Proficiency in PPC advertising platforms (e.g., Google Ads, Bing Ads).

Strong social media management

• Excellent analytical and problem-solving skills.