Digital Marketing Specialist

**Job Title:** Shopify Performance Marketing Specialist - Meta

**Company:** UrbanGabru

**Location:** Pune, Maharashtra, India (On-site)

**About UrbanGabru:**

UrbanGabru is a leading men's grooming brand dedicated to providing high-quality grooming products. We pride ourselves on our innovative approach and commitment to excellence. As we continue to expand, we are looking for a talented Shopify Performance Marketing Specialist to join our dynamic team in Pune.

**Job Description:**

**Position Overview:**

UrbanGabru is seeking a highly skilled and results-driven Shopify Performance Marketing Specialist with expertise in Meta (Facebook and Instagram) advertising. The ideal candidate will be responsible for developing, implementing, and optimizing performance marketing campaigns to achieve a minimum ROAS of 3x. This role requires a deep understanding of the Shopify platform, strong analytical skills, and a proven track record in performance marketing.

**Key Responsibilities:**

- Develop and execute performance marketing strategies on Meta (Facebook and Instagram) to drive traffic, sales, and revenue growth for UrbanGabru's Shopify store.

- Create, manage, and optimize paid advertising campaigns with a focus on achieving a minimum ROAS of 3x.

- Conduct thorough audience research and segmentation to target the right customers effectively.

- Monitor and analyze campaign performance metrics, providing regular reports and insights to the team.

- Continuously test and refine ad creatives, copy, and landing pages to improve conversion rates.

- Stay up-to-date with industry trends, algorithm changes, and best practices to ensure optimal campaign performance.

- Collaborate with the creative team to develop compelling ad creatives and content that resonate with our target audience.

- Manage and allocate advertising budgets efficiently to maximize ROI.

- Implement tracking and attribution models to measure the effectiveness of marketing efforts.

- Provide insights and recommendations for new growth opportunities and strategies.

**Qualifications:**

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in performance marketing with a strong focus on Meta (Facebook and Instagram) advertising.

- Demonstrated success in achieving and maintaining a minimum ROAS of 3x.

- Proficiency in using Shopify and understanding of its ecosystem.

- Strong analytical skills and ability to interpret data to make informed decisions.

- Experience with audience targeting, segmentation, and A/B testing.

- Excellent communication and collaboration skills.

- Ability to work independently and manage multiple projects simultaneously.

- Up-to-date knowledge of digital marketing trends and best practices.

**What We Offer:**

- Competitive salary and performance-based incentives.

- Opportunity to work with a dynamic and innovative team.

- Career growth and development opportunities.

- A positive and inclusive work environment.

- Modern office space located in Pune.

If you are a results-oriented marketer with a passion for driving growth and achieving exceptional ROAS, we would love to hear from you. Join UrbanGabru and be a part of our exciting journey to redefine men's grooming.

**UrbanGabru is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**