General Description
We are looking for an experienced professional to drive our trade marketing strategies and digital communications, focusing on B2B channels. The ideal candidate should meet the qualifications listed below and be based in the National Capital Region. We kindly request applicants to apply only if they meet the specified criteria. Only shortlisted candidates will be contacted.
Key Responsibilities:
- Drive trade marketing initiatives and digital communication strategies tailored for B2B audiences at THRS.
- Develop and execute end-to-end plans for digital B2B communications, including email campaigns, WhatsApp broadcasts, and personalised content creation for travel agents.
- Analyse data and insights to optimise digital marketing activities aimed at trade partners, ensuring maximum engagement and ROI.
- Implement strategies to enhance brand visibility and engagement among travel agents and industry stakeholders.
- Collaborate with internal teams to align digital marketing efforts with overall business objectives and client needs.
- Stay updated on industry trends and best practices in B2B digital marketing to drive innovation and effectiveness in trade marketing campaigns.
- Provide strategic guidance on content development and distribution channels to effectively reach and engage trade partners.
- Establish performance metrics and reporting mechanisms to track the effectiveness of trade marketing initiatives and optimise future strategies.
Position Requisites:
- Bachelor's degree in marketing or a related field.
- Minimum 3 years of relevant experience in marketing (B2B marketing preferred) and digital communications, preferably in a managerial capacity.
- Proficiency in digital marketing strategies, including email marketing, WhatsApp marketing, and content personalisation for B2B audiences.
- Strong analytical skills and familiarity with digital analytics tools (e.g., Google Analytics, Mailchimp analytics) to track and measure campaign performance.
- Excellent communication and interpersonal skills, with the ability to effectively engage and manage internal and external stakeholders.
- Knowledge of the travel and hospitality industry is advantageous.
- Proven track record of managing successful trade marketing campaigns and driving business growth through digital channels.
Other Information:
Position relevance: Urgent
Applicants may apply below or write to [Confidential Information] along with their resume and a synthesised cover letter.
About THRS:
Headquartered in Delhi, Mumbai, and Dubai, THRS stands as the premier integrated representation firm for luxury hospitality and tourism brands globally. Our diverse business verticals encompass Sales Representation, Destination Marketing, Media & PR, and THRS Digital THRS clients include blue-chip hospitality brands such as The Peninsula, IGH (Luxury & Lifestyle), Relais & Chateaux, The Set Collection, Soneva, The Postcard Hotel, and The Claridges Collection, amongst many others.
