Digital Marketing Specialist

Responsibilities

Research advertising trends , competitors pricing and products

Decide on appropriate placement of ads

Determine what content will reach customers, Develop projects to create content

Publish digital marketing content online

Implement email marketing campaigns & Measure digital traffic

Monitor social media and Google Analytics.

Optimize paid advertising campaigns using SEO and other tools

Report on the growth and analytics of campaigns to stakeholders

Scale campaigns to maximize ROI

Monitor project status and budget , Conduct market research to inform campaigns

Brainstorm and implement experiments and conversion tests

Develop and implement digital marketing strategies aligning with the company's goals.

Conduct market research, understand the target audience, and identify marketing and growth opportunities.

Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.

Measure and analyse campaigns success using data and analytics tools.

Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).

Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).

Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.

Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.

Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Requirements and skills

A bachelor's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.

3+ years of demonstrable experience in marketing or digital marketing roles.

Excellent analytical skills to understand data, study metrics, and align strategies.

Innovative thinker with a keen eye for detail and identifying trends.

Strong interpersonal, verbal and written communication skills.

In-depth knowledge of current digital trends

Experience in digital marketing, or a related field

Proficiency in photo and video editing software

Experience with SEO and SEM strategy and keyword research

Understanding of website analytics tools, such as Google Analytics

Analytical mind, with a passion for measuring data