Digital Marketing Specialist

Company Description

Theka Coffee is a new generation coffee chain based in Ahmedabad. We source 100% Arabica coffee beans from a single estate to offer our customers high-quality coffee at competitive prices. Our coffee is cold-brewed, which creates a superior brewing method that is high in caffeine and low in acidity. We aim to be present in every nook and corner with our low-cost static and movable carts to bring the joy of coffee to everyone.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist at Theka Coffee. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, implementing digital marketing strategies, analyzing web analytics, and executing online marketing initiatives. The role will require effective communication skills to collaborate with internal teams and external partners.

Roles & Responcibilities

• Ad run on E-commerce platforms.
• Ad run on Google and meta.
• Design and structure E-commerce advertisements and campaigns.
• Social Media Marketing and Digital Marketing skills
• Experience in web analytics and online marketing
• Strong communication skills
• Ability to analyze data and draw insights
• Experience in the food and beverage industry is a plus
• Knowledge of SEO best practices