Job Title: Digital Marketing Specialist | International
About The Good Custom
Founded in 2011, The Good Custom has redefined the world of bespoke, eco-friendly fashion by blending sustainability with luxury craftsmanship. Our journey is one of passion, perseverance, and creative expression, inspired by our roots and driven by the desire to challenge conventional norms. We specialize in custom-tailored clothing that encapsulates the emotions of our discerning clientele and conscious consumers.
Our team in Jaipur is driven by innovation, creativity, and a deep commitment to sustainability, and we are looking for like-minded individuals to join us on this journey.
Role Overview
Were seeking a passionate and results-oriented Digital Marketing Specialist to lead our digital marketing efforts. In this dynamic role, youll be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels. Your efforts will amplify the brand presence, drive customer engagement, and contribute to our mission of promoting sustainable fashion on a global scale.
You will be the key figure in communicating our brand story, philosophy, and values, ensuring the Brand's narrative resonates with a global community.
Key Responsibilities
Brand Narratives, Content & Collaterals
- Content Development: Conceptualize and create compelling brand narratives, client collaterals, visuals, graphics, and marketing campaigns in coordination with respective teams.
- Consistency: Ensure brand content consistency across all touchpoints, including the website, social media, packaging, print, and digital platforms.
- Global Positioning: Develop comprehensive branding activities that strengthen The Good Customs positioning and expand the brand community globally.
International Affiliate Program Management
- Affiliate Strategy: Develop and manage an international affiliate program that aligns with the Brand's global growth objectives. This includes identifying, recruiting, and onboarding strategic affiliate partners across key markets.
- Performance Monitoring: Track and analyze the performance of affiliate partners, optimizing strategies based on data-driven insights to maximize ROI and achieve targeted sales growth.
- Affiliate Relationships: Build and nurture strong relationships with international affiliates, providing them with the necessary tools, resources, and support to effectively promote the brand.
On-Page and Off-Page SEO Optimization
- SEO Strategy Development: Lead the development and execution of on-page and off-page SEO strategies to enhance The Good Customs online visibility and search engine rankings globally.
- On-Page SEO: Optimize website content, metadata, and internal linking structures to ensure search engine compliance and improve user experience.
- Off-Page SEO & Backlinking: Develop and execute backlinking strategies, including the acquisition of high-quality backlinks from reputable international websites, to boost domain authority and search rankings.
Social Media Marketing
- Social Media Strategy: Design and implement a comprehensive social media marketing strategy that aligns with The Good Customs brand values and engages our global audience.
- Content Creation & Management: Oversee the creation and curation of content for all social media platforms, ensuring consistent messaging and visual aesthetics across all channels.
- Engagement & Community Building: Foster strong online communities by actively engaging with followers, responding to inquiries, and promoting user-generated content.
International Partnership Formation
- Strategic Partnerships: Identify, establish, and manage international partnerships with luxury brands, influencers, and industry leaders to expand The Good Customs global footprint.
- Collaboration Opportunities: Collaborate with international partners to create co-branded marketing campaigns, exclusive collections, and events that resonate with global audiences.
- Negotiations & Agreements: Lead negotiations for partnership agreements, ensuring mutually beneficial terms that align with The Good Customs brand values and growth objectives.
Campaign Development and Execution
- Dynamic Marketing Campaigns: Develop and execute innovative marketing campaigns across various digital channels, tailored to different target audiences and promoting the Brand's values and products.
- Creative Strategy: Collaborate with the creative team to design compelling campaigns that align with our brand ethos and resonate with our audience.
- Content Optimization: Ensure top positioning of our products and brand in digital channels, including social media, newsletters, and our website, by optimizing content for maximum impact.
Performance Marketing
- Campaign Development: Lead the development and execution of performance marketing campaigns, including paid search, display advertising, and social media ads, to drive traffic, conversions, and brand awareness.
- Performance Optimization: Continuously monitor and optimize campaign performance using data-driven insights, A/B testing, and other methodologies to ensure maximum ROI.
- Reporting & Analysis: Provide detailed reports on campaign performance, highlighting key metrics, trends, and areas for improvement.
Digital Advertising
- Campaign Management: Create, manage, and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram.
- Performance Optimization: Monitor ad performance, implement A/B testing, and adjust strategies to improve ROI, ensuring that our digital efforts are cost-effective and impactful.
Data Analysis and Reporting
- Data-Driven Decisions: Analyze marketing data to gain insights into campaign performance, audience engagement, and conversion rates, contributing to data-driven decision-making.
- Collaboration with Tech Team: Work closely with the tech team to facilitate audience data analysis, performance tracking, and continuous optimization of digital strategies.
Job Requirements and Skills
- Experience: Proven experience in Digital Marketing in the luxury, fashion, or design industry. 5+ years of experience in brand management.
- Affiliate Program Management: Experience in managing international affiliate programs, including recruitment, performance monitoring, and relationship management.
- SEO Expertise: In-depth knowledge of on-page and off-page SEO strategies, with a strong track record of improving search engine rankings and online visibility.
- Partnership Development: Demonstrated ability to form and manage international partnerships, with experience in negotiating and executing co-branded campaigns and initiatives.
- Analytical Skills: Strong ability to understand client lifestyles and requirements, with experience in convincing and converting clients to close deals.
- Business Development: Ability to identify and develop new business opportunities through networking, relationship building, and collaborations.
- Creativity: A creative thinker with a passion for luxury brands and lifestyle, capable of telling the brands story in a way that emotionally connects with clients.
Personal Attributes
- Communication: Excellent written and verbal communication skills with a strong personality and the ability to build relationships at all levels.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and teams simultaneously.
- Motivation: Self-motivated with strong coordination skills, able to work independently and handle multiple teams like marketing, sales, social media, graphics, and visuals.
- Solution-driven: A mindset focused on finding solutions and driving brand success.
- Passion: Genuine enthusiasm for brand building and the luxury fashion industry.
Education
- Qualifications: Postgraduate degree in Luxury Management/Marketing or an MBA in Marketing & Communication from a reputed institute.
Why Join The Good Custom
At The Good Custom, we are not just creating fashion; we are building a legacy. Our team is dedicated to pushing the boundaries of luxury fashion while staying true to our commitment to sustainability and craftsmanship. If you are passionate about luxury brands, have a knack for building strong client relationships, and want to be part of a brand that is redefining the industry, we invite you to join us on this exciting journey.
Join us at The Good Custom and help shape the future of luxury, sustainable fashion!
