Position Overview: We seek a highly skilled Digital Marketing Specialist to join our team. The ideal candidate is passionate about digital marketing, stays updated with the latest trends and best practices, and possesses a strong understanding of SEO, SEM, and graphic designing tools. The Digital Marketing Specialist will develop and implement digital marketing campaigns across various platforms to drive traffic, engagement, and conversions for our clients.
Key Responsibilities:
- Develop and execute SMM strategies to improve organic search rankings and increase website visibility.
- Utilize Google Analytics, SEMrush, Ubersuggest, Ahrefs, and Google Search Console to analyze website performance, track key metrics, and identify opportunities for optimization.
- Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads to reach target audiences and achieve campaign objectives.
- Collaborate with the creative team to design compelling graphics and visual content for digital marketing campaigns.
- Utilize Canva and Adobe Photoshop to create visually appealing graphics, banners, and other marketing materials.
- Monitor campaign performance, conduct A/B testing, and optimize campaigns to maximize ROI and achieve KPIs.
- Stay updated with the latest trends and best practices in digital marketing and SEO to continuously improve campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience in digital marketing with a focus on SEO, SEM, and paid advertising.
- Strong analytical skills and proficiency in Google Analytics, SEMrush, Ubersuggest, Ahrefs, and Google Search Console.
- Experience in creating and optimizing paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
- Proficiency in graphic design tools such as Canva and Adobe Photoshop and Wordpress.
- Excellent communication skills and the ability to work effectively in a collaborative team environment.
- Detail-oriented with strong organizational and project management skills.
