Lead Generation: Develop and implement strategies to attract potential buyers and sellers, including PPC campaigns, social media ads, and SEO.
- Content Creation: Create engaging and informative content, such as blog posts, property listings, videos, and virtual tours, to showcase properties and the real estate market.
Social Media Management:
Manage social media accounts to promote listings, share market updates, and engage with potential clients on platforms like Facebook, Instagram, and LinkedIn.Design and execute email campaigns to nurture leads, promote new listings, and share market insights with prospects and clients.
Website Management: Oversee the real estate website's performance, ensuring it is user-friendly, up-to-date, and optimized for search engines.
- Analytics and Reporting: Monitor and analyze digital marketing performance metrics to measure success, understand user behavior, and adjust strategies as needed.
SEO Optimization:
Optimize website content and listings to improve search engine rankings and drive organic traffic.- Online Reputation Management:
Manage online reviews and respond to client feedback to maintain a positive brand image.
Paid Advertising: Develop and manage paid advertising campaigns on platforms like Google Ads and social media to target specific demographics and drive traffic.
- Social Media Management: *Craft and schedule compelling posts for various social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Develop and implement strategies to enhance brand presence and drive engagement.
Track and analyze social media metrics to optimize content performance and strategy.
Engage with followers and manage online community interactions.
Promotions:
Design and execute promotional campaigns to boost brand visibility and support marketing objectives.
Collaborate with the marketing team to ensure promotional content aligns with brand messaging and goals.
Measure and analyze the effectiveness of promotional content and adjust strategies as needed.
Website Content:
Create and maintain engaging content for the company website, including blog posts, product descriptions, and landing pages.
Ensure all website content is optimized for SEO and consistent with brand voice.
Work with web developers and designers to enhance website functionality and design.
Video Editing:
Produce and edit engaging video content for various platforms, including promotional videos, tutorials, and social media clips.
Use video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to create polished and professional videos.
Collaborate with the team to plan and storyboard video content.
Instagram Reels:
Conceptualize, shoot, and edit Instagram Reels to drive engagement and increase brand visibility.
Stay up-to-date with Instagram trends and features to maximize the impact of Reels.
Monitor performance metrics and adapt content strategies based on insights.
Banner Designs:
Create eye-catching banner designs for website, email campaigns, social media ads, and other promotional materials.
Ensure banners are visually appealing and effectively convey the intended message.
Maintain consistency in design elements to align with brand guidelines.
Additional Responsibilities:
Stay informed about industry trends, emerging technologies, and best practices in content creation.
Collaborate with team members on various projects and contribute ideas to enhance content strategy.
Manage multiple projects and deadlines while maintaining a high standard of quality.
Market Research: Conduct research to understand market trends, competitor strategies, and audience preferences to inform marketing tactics.
Job Types: Full-time, Permanent, Fresher
Education:
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
