We are seeking a dynamic and results-driven Digital Marketing Specialist with expertise in Social Media Optimization (SMO) to join our team. The ideal candidate will be passionate about leveraging social media platforms to increase brand visibility, engagement, and ultimately drive conversions. This role requires a creative thinker with a strategic mindset, excellent communication skills, and a proven track record of implementing successful SMO campaigns across various social media channels.
Responsibilities:
- Develop and implement SMO strategies to enhance the companys online presence and drive traffic to the website.
- Create, curate, and manage engaging content tailored to each social media platform, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor and analyze social media trends, audience behavior, and competitor activity to identify opportunities for optimization and improvement.
- Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance monitoring.
- Collaborate with cross-functional teams to align social media initiatives with overall marketing objectives and campaigns.
- Engage with followers, respond to comments and messages, and foster meaningful interactions to build a loyal and engaged community.
- Utilize social media management tools to schedule posts, track performance metrics, and generate insightful reports.
- Stay updated on industry best practices, emerging trends, and platform algorithm changes to ensure our strategies remain effective and innovative.
Qualifications:
- Bachelors degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a focus on social media optimization.
- In-depth knowledge of social media platforms, algorithms, and best practices.
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinker with the ability to develop engaging content that resonates with target audiences.
- Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, etc.).
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- A team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
