- Plan, execute, and optimize Facebook and Google advertising campaigns to drive brand awareness, lead generation, and conversion.
- Develop audience targeting strategies based on demographic, behavioral, and psychographic data to ensure campaigns reach the right audience segments.
- Create compelling ad creatives, copy, and landing pages to maximize engagement and conversion rates.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to refine strategies and improve outcomes.
- Conduct A/B testing and experiment with different ad formats, targeting options, and bidding strategies to improve campaign effectiveness.
- Collaborate with designers and content creators to ensure visually appealing and cohesive ad creative.
- Stay updated with the latest trends and changes in Facebook and Google advertising algorithms and best practices.
- Manage advertising budgets, pacing, and allocation to achieve optimal results within set budgets.
- Coordinate with other marketing teams to align advertising efforts with overall marketing goals and initiatives.
Qualifications: - Proven experience in digital marketing, with a strong emphasis on Facebook and Google advertising.
- In-depth knowledge of Facebook Ads Manager and Google Ads platforms, including campaign setup, optimization, and performance tracking.
- Ability to interpret data and analytics to drive data-informed decisions and optimize campaigns.
- Experience in audience segmentation, targeting, and re-targeting strategies.
- Proficiency in creating effective ad creatives and copy that resonate with the target audience.
- Strong analytical and problem-solving skills to identify optimization opportunities.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a fast-paced team environment.
- Bachelors degree in Marketing, Business, or a related field (preferred but not mandatory)
