We are seeking a talented Digital Marketing Specialist to join our team and take a lead role in implementing innovative digital marketing strategies. As a key player, you will contribute to the success of our online presence by leveraging your expertise in SEO, SEM, and digital advertising on various platforms.
Skills
- Develop and implement comprehensive media strategies across multiple digital channels, aligning with overall marketing objectives.
- Collaborate closely with the viewership and engagement team to enhance click-through rates, watch time, website visits, and email subscriptions.
- Demonstrate a strong understanding of campaign performance measurement, optimizing key performance indicators (KPIs) based on objectives, and consistently delivering strong results through testing and ongoing optimization.
- Work with cross-functional teams, including Design, Graphics, Program, Studio Operations, and Playlist, to manage processes and generate insightful campaign reports with optimization recommendations.
- Collaborate with the program team to understand and execute content strategies that align with our brand voice, target audience, and marketing objectives.
- Collect and analyze data from competitive reports, forecast effective target audiences, and understand their behavior and habits to determine appropriate media channels.
- Prepare and present campaign reports to the team and senior management, highlighting key insights and performance metrics.
- Proactively monitor the digital landscape, identify trends, and recommend strategic partners for upcoming campaigns.
- Monitor and analyze the performance of digital media content using analytics tools(Google Analytics), providing data-driven recommendations for continuous improvement.
- Communication Skills: Exhibit strong communication skills, both verbal and written, and deliver engaging presentations to convey complex ideas.
- Expert-level knowledge of Google Ad Words
- Researching and implementing content recommendations for organic SEO success
