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Employer: WDSOFT Creative Agency
Position: Digital Marketer- SEO Specialist
Years of Experience: 2-3 Years
Community Location: Pune/Mumbai
Employment Type: Full-Time
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Company Overview (https://mckinleyrice.com/)
McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.
Redrob by McKinley Rice: The Next Frontier in Professional Development
Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redroba groundbreaking AI platformwe're set to redefine professional development.
Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.
Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.
Know WDSOFT Creative Agency (https://www.wdsoft.in/)
WDSOFT is a professional Creative Branding Design Agency based in Pune, offering a range of creative services tailored to meet client specific needs. At WDSOFT, we provide comprehensive 360-degree marketing, branding and advertising solutions customized to your business requirements.
How to become a part of WDSOFT Creative Agency and enjoy the benefits:
Step 1: Fill in the application form and register via RedRob.
Step 2: Clear the interview process.
Step 3: Be a part of the team at WDSOFT Creative Agency!
EXPERIENCE
Duties you'll be entrusted with:
Technical SEO Skills:
- Conduct comprehensive technical SEO audits to identify issues affecting website performance and search engine rankings.
- Optimise website structure, including URL structure, sitemaps, and site architecture for better crawlability and indexing.
- Ensure proper implementation of structured data (Schema Markup) to enhance search visibility.
- Improve site speed, mobile usability, and overall site performance using tools like Google PageSpeed Insights, GTmetrix, and Lighthouse.
- Monitor and resolve issues related to crawl errors, broken links, and 404 errors.
- Manage and optimise robots.txt files and XML sitemaps to ensure proper search engine indexing.
- Conduct regular website checks to identify and fix any canonicalization issues, duplicate content, and redirects.
- Optimise on-page elements such as meta tags, headings, and alt attributes to align with SEO best practices.
On-Page SEO Skills:
- Conduct keyword research to identify high-impact keywords and integrate them effectively into content.
- Optimize page titles, meta descriptions, and header tags (H1, H2, H3) to enhance relevance and search visibility.
- Ensure content quality and relevance by creating and updating high-value, engaging, and informative content.
- Implement internal linking strategies to improve site navigation and link equity distribution.
- Optimize images and other media by using descriptive, keyword-rich filenames and alt attributes.
- Ensure proper use of schema markup to enhance rich snippets and improve search visibility.
- Analyse on-page SEO performance metrics using tools like Google Analytics and Google Search Console to guide optimization efforts.
Off-Page SEO Skills:
- Develop and execute off-page SEO strategies to enhance website authority and search engine rankings.
- Build and manage high-quality backlinks through ethical link-building techniques, such as guest blogging, influencer outreach, and partnerships.
- Conduct competitor backlink analysis to identify opportunities and gaps in the link-building strategy.
- Monitor and analyse off-page SEO performance using tools like Ahrefs, SEMrush, and Moz to measure the effectiveness of strategies and make data-driven adjustments.
- Create and manage content marketing campaigns that encourage natural backlinks and drive traffic from external sources.
- Identify and pursue opportunities for collaboration and partnerships with relevant websites, blogs, and forums.
- Stay updated on industry trends and search engine algorithm changes to adapt off-page SEO strategies as needed.
Digital Marketing Skills:
PPC and Paid Social Campaigns:
- Develop and manage PPC (Pay-Per-Click) campaigns on platforms such as Google Ads, Bing Ads, and other search engines to drive targeted traffic and achieve conversion goals.
- Create and optimise ad copy, landing pages, and keyword targeting to maximise ROI and improve ad performance.
- Conduct thorough keyword research and competitive analysis to identify high-value opportunities and refine targeting strategies.
- Monitor and analyse PPC campaign performance metrics, such as CTR (Click-Through Rate), CPC (Cost-Per-Click), and conversion rates, and make data-driven adjustments to improve results.
- Create compelling ad creatives and copy tailored to target audiences and platform-specific best practices.
- Implement and monitor audience targeting strategies, including demographic, interest-based, and behavioural targeting, to optimise ad reach and effectiveness.
- Conduct A/B testing of ad variations to determine the most effective messaging, visuals, and formats.
Content Marketing Skills:
- Develop and implement a comprehensive content marketing strategy aligned with business goals and SEO objectives.
- Create high-quality, engaging, and relevant content, including website content, Social Media, blog posts, articles, white papers, case studies, and eBooks, that resonates with the target audience.
- Conduct thorough research to understand audience needs, preferences, and pain points, ensuring content is tailored to meet those requirements.
- Collaborate with subject matter experts to produce authoritative and insightful content that establishes thought leadership.
- Optimise content for search engines by incorporating targeted keywords and following best practices for on-page SEO.
Social Media Management Skills:
- Develop and implement a comprehensive social media strategy aligned with overall marketing and SEO goals.
- Create and manage engaging content across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.
- Skills in Social Media Handling along with making short clips, videos , hands on experience in various design tools like Canva , Figma ,video editing making etc
- Implement strategies to increase social media followers, improve engagement, and drive traffic to the website.
- Collaborate with content creators to amplify brand presence and drive meaningful interactions.
- Analyse and report on social media metrics and KPIs to assess the effectiveness of strategies and make data-driven improvements.
Additional Requirements:
- Analytical Thinking: Ability to analyse complex data sets and draw actionable insights to improve SEO strategies.
- Problem-Solving: Strong problem-solving skills to identify and resolve technical SEO issues and other challenges.
- Attention to Detail: Meticulous attention to detail to ensure accuracy in all aspects of SEO implementation.
- Communication Skills: Excellent verbal and written communication skills to effectively convey SEO strategies and collaborate with team members and stakeholders.
- Good Client Communication Skills: Ability to communicate clearly and effectively with clients, understanding their needs, explaining SEO strategies, and providing regular updates on progress and results.
- Project Management: Strong organisational and project management skills to handle multiple tasks, prioritise effectively, and meet deadlines.
- Adaptability: Flexibility to quickly adapt to changing algorithms, trends, and best practices in the SEO industry.
