Job Title: Digital Marketing Specialist - Racking Industry
Location: [Thane West]
Company: Storage Technologies and Automation Ltd( Racks and Rollers ) Thane West, Mumbai
Position Overview: We are seeking a passionate and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing our digital marketing strategies to promote our racking solutions and enhance our online presence.
Key Responsibilities:
- Strategy Development: Create and execute comprehensive digital marketing strategies to increase brand awareness, lead generation, and customer engagement in the racking industry.
- Content Creation: Develop engaging content for our website, social media, email campaigns, and blogs that highlights our products and industry insights.
- SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.
- Social Media Management: Manage and grow our social media presence on platforms like LinkedIn, Facebook, and Instagram, including content scheduling and community engagement.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and promote new products or services.
- Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, using tools like Google Analytics to measure success and optimize strategies.
- Collaboration: Work closely with the sales and design teams to ensure marketing initiatives align with business goals and product offerings.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1+ years of experience in digital marketing, preferably in the manufacturing or industrial sectors.
- Strong understanding of digital marketing tools and techniques, including SEO, PPC, social media, and email marketing.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
Job Types: Full-time, Permanent, Fresher
Pay: 25,000.00 - 35,000.00 per month
Education:
Experience:
- Digital marketing: 1 year (Preferred)
- total work: 1 year (Preferred)
Work Location: In person
