Location: Koramangala, Bengaluru
- Salary: Competitive, commensurate with experience and previous salary
Shift : complete night shift
- Cab : NO Cab (own transportation only)
Responsibilities: Develop and execute strategic search engine marketing (SEM) campaigns focused on driving targeted traffic and optimising for conversions. Set up, monitor, and optimise Google Ads campaigns to meet and exceed company goals. Conduct keyword research and competitor analysis to identify target keywords and optimise campaign performance. Write compelling ad copy that adheres to Google Ads guidelines and attracts high-quality traffic. Monitor campaign performance metrics such as impressions, click through rates (CTR), conversion rates, and return on ad spend (ROAS). Manage Ad campaigns with Budgets exceeding more than US 1 Million Annual. Analyse campaign data and performance trends to identify areas for improvement and recommend optimisation strategies. Conduct A/B testing of ad variations and landing pages to improve campaign performance. Monitor and manage ad budgets, adjusting bids and allocations as needed to maximise ROI. Stay up-to-date with Google Ads platform updates and industry trends to ensure campaigns are utilising the latest features and strategies. Generate regular reports on campaign performance and provide recommendations for further optimisation. Collaborate with clients or internal teams to understand their objectives and develop effective campaign strategies. Manage team of SEO executives, existing projects and new projects. Reporting to the Senior Manager on daily updates and tasks. Requirements: Bachelor's degree in marketing, communications, or a related field. Minimum of 3 years of experience in digital marketing (preferably in B2B Environment), with a proven track record of successful campaigns and results. Proven experience managing Google Ads campaigns, preferably with a Google Ads certification
Job Types: Full-time, Permanent
Schedule:
Supplemental Pay:
Education:
Experience:
- Digital marketing: 1 year (Required)
SEO, Google Adwords campaign: 1 year (Required)
Work Location: In person
