Digital Marketing Specialist

Company Description

OpsHub is the leading provider of integration and migration solutions for the ALM, CRM, and DevOps toolchains. The company improves the efficiency and effectiveness of agile teams in ALM and DevOps environments by providing necessary and current data in real time. OpsHub's solutions speed up development processes, reduce errors, improve decision-making, and deliver innovative products and services faster, with higher quality at lower cost.

Role Description

We seek a talented and results-oriented Digital Marketing Executive to join our growing team. In this role, you will develop and execute our digital marketing strategy across various channels to achieve our marketing goals. This includes increasing brand awareness, driving website traffic, and generating leads.

Key Responsibilities:

• Assist in developing and implementing the overall digital marketing strategy.
• Manage and maintain the company's social media presence across various platforms (e.g., Facebook, LinkedIn, Twitter).
• Conduct keyword research and on-page optimization to improve website search engine ranking (SEO).
• Manage and optimize Pay-Per-Click (PPC) advertising campaigns on Google Ads and other platforms.
• Develop and execute email marketing campaigns.
• Analyze website traffic and marketing campaign performance using analytics tools like Google Analytics.
• Generate reports and present findings to stakeholders.
• Stay up-to-date on the latest digital marketing trends and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 2-4 years of experience in digital marketing.
• Proven experience with SEO and Google Ads.
• Excellent analytical and problem-solving skills.
• The ability to work independently and as part of a team.
• Strong communication and writing skills.
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, Hubspot etc.)