Digital Marketing Specialist

Key Responsibilities

ؠDeveloping and executing user acquisition strategies.

ؠManaging campaigns across digital channels (Google Ads, Facebook Ads Manager)

ؠAnalyzing campaign performance and optimizing for ROI.

ؠConducting market research and lead generation.

ؠCollaborating with cross-functional teams for alignment.

ؠKeeping abreast of industry trends and best practices.

ؠOrganic Growth Tactics: Implement strategies for brand visibility.

ؠAudience Targeting: Utilize segmentation for effective outreach.

ؠCompetitor Analysis: Stay informed on industry trends.

ؠReporting: Provide insights and recommendations to stakeholders.

ؠA/B Testing: Conduct tests to enhance conversion rates.

ؠSocial Media Management: Maintain brand presence and engagement.

Requirements:

ؠBachelor's degree in marketing, Communications, Business, or related field.

ؠ2-3 years of proven experience in digital marketing, with expertise in user acquisition and social media management.

ؠIn-depth knowledge of digital advertising and social media platforms.

ؠStrong analytical skills and proficiency in analytics tools.

ؠFluent in Tamil and English with excellent communication skills.

ؠCreative mindset with experience in multimedia content development.

ؠProven track record of managing successful user acquisition campaigns.

ؠThis role requires a blend of strategic thinking, creativity, analytical acumen, and effective communication skills to drive successful user acquisition campaigns and contribute to business growth effectively.

ؠStrong analytical skills and proficiency in analytics tools for tracking campaign performance and deriving actionable insights (e.g., Google Sheets, Google Slides Google, Microsoft Excel)