Job Description: Digital Marketing Specialist
Overview:
We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing and enhancing our online presence, including handling negative reviews, managing ads, developing strategies to increase followers, and crafting comprehensive marketing strategies to drive growth.
Key Responsibilities:
- Reputation Management:
- Monitor and manage online reviews and feedback on various platforms (Google, Yelp, social media, etc.).
- Develop strategies to address and mitigate negative reviews effectively.
- Engage with customers to resolve issues and improve overall satisfaction.
- Ads Management:
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other social media channels.
- Track and analyze ad performance, adjusting strategies to maximize ROI.
- Create and manage ad budgets, ensuring efficient allocation of resources.
- Social Media Strategy:
- Develop and implement strategies to increase followers and engagement on social media platforms.
- Create and curate high-quality content that resonates with our target audience.
- Utilize analytics tools to measure success and refine approaches as needed.
- Marketing Strategies:
- Craft comprehensive digital marketing strategies that align with business goals.
- Conduct market research to identify trends and opportunities.
- Collaborate with the content, design, and sales teams to ensure cohesive branding and messaging.
- SEO and Content Management:
- Optimize website and content for search engines to increase organic traffic.
- Develop content calendars and oversee content creation and distribution.
- Data Analysis and Reporting:
- Use analytics tools to track and report on key performance metrics.
- Provide insights and recommendations based on data analysis.
- Present findings and strategic plans to stakeholders.
Qualifications:
- Education:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience:
- Minimum of 3-5 years of experience in digital marketing or a related role.
- Proven track record of managing online reputation and handling negative reviews.
- Demonstrated experience in managing paid advertising campaigns.
- Strong understanding of social media platforms and strategies to grow followers.
- Skills:
- Proficiency in using digital marketing tools and platforms (Google Ads, Facebook Business Manager, SEO tools, etc.).
- Excellent written and verbal communication skills.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Creative thinking and problem-solving abilities.
