- You will be working as a part of the Digital Marketing & Campaign team focusing on planning, executing, tracking and analysis of direct marketing campaigns
- This team will be responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results
Roles & Responsibilities:
- Drive more visitors to the corporate brand website using various content marketing strategiesWrite blog articles to drive traffic to the website
- Generate leads using various social channels, industry research etc
- Prepare pitch decks for various services that we offer
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Brainstorm new and creative growth strategiesUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Skills:Proven experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Good knowledge of website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurementAbility to include a fun/quirky factor in any type of marketing campaign to grab the attention of a customer/user
