The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit organization's needs
- Provide analytical reporting of campaigns to stakeholders
- Use Google Analytics, Google AdWords, and other relevant digital marketing tools
- Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required
- Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyse content click-through rates
- Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership
Must have skills
- Skills to strategize and maximize customer experience
- Power BI development and administration
- Good communication skills and critical thinking skill set
- Should be able to speak fluently in the American accent
- Experience in handling paid campaigns
- Experience with SEO and SEM Strong written, verbal, and collaboration skills
