Digital Marketing Specialist

Job Description: Digital Marketing Specialist (Aviation Edutech)

• Location: Chennai (Velachery)

• Exp - 3-4 Yrs

• Overview: We are seeking a Digital Marketing Specialist to join our Aviation Edutech company. The role involves driving student enrollment and lead generation through effective digital marketing strategies.

• Responsibilities:

Develop and execute digital marketing campaigns to promote aviation courses and programs.

• Utilize SEO, SEM, social media, email marketing, and other channels to attract and convert prospective students.

Optimize website and landing pages for conversion and user experience.

• Create compelling content, including blog posts, articles, and videos, relevant to aviation education.

Monitor and analyze campaign performance, leveraging analytics tools to adjust strategies as needed.

• Collaborate with internal teams to align marketing strategies with business objectives and student needs.

Stay updated on industry trends and competitor activities to enhance marketing strategies.

• Requirements:

Proven experience as a Digital Marketing Specialist or similar role, preferably in the education or aviation sector.

• Solid understanding of SEO, SEM, PPC, social media marketing, and email campaigns.

Experience with marketing automation and CRM tools.

• Excellent communication and interpersonal skills.

Creative mindset with a data-driven approach to decision-making.

• Bachelor's degree in Marketing, Digital Technologies, or a related field.

• Benefits:

Competitive salary based on experience.

• Remote work flexibility with the potential for relocation.

Opportunity to work in a dynamic and innovative industry.

Job Type: Full-time

Benefits:

• Health insurance

Provident Fund
Schedule:

• Day shift

Monday to Friday
Supplemental Pay:

• Commission pay

Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

* total work: 5 years (Preferred)

Work Location: In person