Digital Marketing Specialist (IT and Software)

Early Applicant

Exp: 0-2 Years

Job Description

Develop and execute digital marketingstrategies to promote IT and softwareproducts/services.
Plan and implement online marketingcampaigns across various platforms,including social media, email, andsearch engines.
Create engaging and compelling contentfor digital channels, including website,blogs, social media, and newsletters.
Conduct market research and analyze datato identify trends, target audiences,and optimize marketing campaigns.
Collaborate with the marketing team todevelop branding initiatives andpromotional activities.
Monitor and evaluate the performance ofdigital marketing campaigns usinganalytics tools and adjust strategies asneeded to maximize results.
Stay updated with industry trends,tools, and best practices in digitalmarketing to ensure competitiveness.
Manage and maintain the companys onlinepresence, ensuring brand consistency andhigh-quality content.

Requirements:

Bachelor s degree in Marketing,Communications, Business, or a relatedfield.
Minimum of 0-2 years of experience indigital marketing within the IT andsoftware development industry.
Proven track record in creating andimplementing successful digitalmarketing campaigns.
Strong understanding of digitalmarketing channels, including SEO, SEM,social media, email marketing, andcontent marketing
Proficiency in digital marketing toolsand analytics platforms (GoogleAnalytics, SEO tools, social mediamanagement tools, etc.).
Excellent written and verbalcommunication skills with the ability tocreate engaging content.
Creative thinking and analytical skillswith a data-driven approach todecision-making.
Ability to multitask, prioritize, andwork effectively in a fast-pacedenvironment.

Preferred Skills:

Familiarity with software developmentconcepts and technologies.
Experience in B2B marketing or sellingIT solutions/services.
Certifications in digital marketing(e.g., Google Analytics, Google Ads,HubSpot) are a plus