Digital Marketing Specialist

Job Description:The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop marketing strategies that align with the organization's business goals Manage and executecampaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produceengaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications:

Master's degree or Bachelor degree in marketing, communications, or related field

experience in digital marketing or related field

Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

Proficient in marketing automation tools

Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

Strong project management skills

Excellent written and verbal communication skills