Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Develop and execute digital marketing campaigns to drive traffic, engagement, and sales using digital platforms such as Facebook, Instagram, Google Ads, and email and whatsapp marketing.
• Manage and optimize the Shopify e-commerce platform, including product listings, content updates, SEO, and performance tracking.
• Create and maintain the Impulse Coffee website, ensuring a seamless user experience, relevant content updates, and strong SEO performance.
• Analyse digital marketing performance metrics and optimize strategies based on insights and data-driven decisions.
• Collaborate with cross-functional teams, including graphic designers, content creators, and product managers, to ensure cohesive brand messaging and effective campaign execution.
• Stay updated with industry trends and best practices in digital marketing, e-commerce, and Shopify Platform capabilities.

Qualifications

• Bachelor’s degree in Marketing, Digital Technologies, Business Administration, or a related field.

• Strong understanding of SEO, SEM, emails marketing, social media marketing, and digital analytics.

• Proficiency in Shopify administration, including product management.

• Experience in website development and content management systems (CMS); knowledge of HTML/CSS is a plus.

• Excellent analytical skills and the ability to interpret data to optimize campaign performance and ROI.

• Creative thinking with a passion for digital marketing trends and innovations.

• Strong communication and interpersonal skills; ability to collaborate effectively with internal teams and external partners.

• Prior experience in the coffee industry or consumer goods is advantageous.