Overview:
HashRoot is seeking Digital Marketing Specialist to join our team. You will be leading our digital marketing team. You should use the latest digital media strategies and tools for marketing purposes. Online marketing management would be the core duty of this job. You will be required to publish blogs, video logs, websites, articles, etc. You will work out towards promotions and advertise our company and our products. By joining us, you should be able to enhance our clientele and promote the company's vision.
Responsibilities:
- Develop digital media strategies with business goals aligned with the company's vision.
- Maintain SEO regular keyword research and other best practices.
- Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
- Create digital content for websites, blogs, articles, etc.
- Establish our online presence and create brand awareness.
- Create a unique brand identity online.
- Create visual concepts for promotional activities.
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
- Spread the company's message through social media and other online mediums.
- Increase the company's sales through online marketing.
- Improve customer engagement using various marketing strategies.
- Supervise ROI and KPIs.
Requirements:
- Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
- Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
- A portfolio mentioning the projects undertaken so far would be preferred.
- Hands-on experience in Semrush, MOZ, Ahrefs, Google Analytics, Ubersuggest, etc.
- Knowledge of HTML and web publishing.
- Quality content generation and management skills.
- Effective leadership and time management skills.
- Strong written and verbal communication skills.
- Outstanding analytical skills.
- Attention to detail.
- Ability to multitask.
