Key Responsibilities:
Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives.
- Identify target audiences and create tailored digital campaigns to reach and engage them effectively.
Online Presence Management:
- Manage the organization's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
- Oversee content creation, including blog posts, articles, videos, infographics, etc., to enhance brand visibility and thought leadership.
Social Media Management:
- Plan, create, and schedule content for various social media platforms to foster audience engagement and increase brand awareness.
- Monitor social media trends, track performance metrics, and adjust strategies accordingly.
Paid Advertising:
- Develop and manage online advertising campaigns across platforms such as Google Ads, social media ads, and display networks.
- Optimize ad campaigns based on performance data to maximize ROI and achieve KPIs.
Email Marketing:
- Create and manage email marketing campaigns, including designing templates, crafting compelling content, and segmenting email lists.
- Monitor open rates, click-through rates, and conversion rates to refine email strategies.
SEO and SEM:
- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns and optimize keyword bidding and ad copy.
Team Collaboration:
- Coordinate with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital campaigns.
- Provide guidance and support to team members on digital marketing best practices.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing, with a track record of successful campaign execution and achieving business objectives.
- Proficiency in digital marketing tools, analytics platforms, and content management systems.
- Strong understanding of SEO, SEM, social media, email marketing, and paid advertising strategies.
- Excellent communication and interpersonal skills.
- Leadership skills to manage a team and collaborate effectively with other departments.
