As a Digital Marketing Specialist at Xcetera technologies, you will play a crucial role in developing, implementing, and managing our digital marketing campaigns. Your goal will be to enhance our brand visibility, drive traffic to our website, and generate leads through various online channels. You will work closely with the marketing team to create and execute effective digital marketing strategies that align with our business objectives.
Develop and implement comprehensive digital marketing strategies to promote our products/services.
- Manage and optimize PPC campaigns (Google Ads) to maximize ROI.
Plan and execute SEO/SEM strategies to improve organic search rankings and drive traffic.- Create, manage, and analyze social media campaigns across various platforms (Facebook, Instagram, LinkedIn, Twitter).
Develop and manage email marketing campaigns, including designing templates, writing copy, and analyzing performance.
- Monitor and analyze website analytics and performance metrics to optimize digital marketing efforts.
Collaborate with the content team to produce engaging and relevant content for our digital channels.- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Conduct market research and competitor analysis to identify opportunities for growth.
- Prepare and present regular reports on campaign performance and progress.
2+ years of experience in digital marketing or a related role.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing software).
Strong understanding of SEO, SEM, PPC, and social media advertising.- Excellent analytical skills and the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills.
- Strong written and verbal communication skills.
Ability to work independently and as part of a team.- Detail-oriented with strong organizational and project management skills.
- Preferred Qualifications:
* Any graduation
- Digital marketing certification
Job Type: Full-time
Pay: From 20,
- 00 per month
Schedule: - Day shift
Experience:
- total work: 2 years (Preferred)
Work Location: In person
