Job Overview: The Senior Digital Marketing Specialist will be responsible for developing and executing comprehensive organic social media strategies for Straive's key social platforms, including LinkedIn, Twitter, Instagram, and others. This role will manage the full lifecycle of LinkedIn and Google ad campaigns, ensuring successful planning, execution, optimization, and reporting. Additionally, this position will work closely with internal teams to develop content assets and support webinar initiatives.
Key Responsibilities:
- Develop and implement organic social media strategies to drive engagement, reach, and brand awareness on platforms like LinkedIn, Twitter, and Instagram.
- Create content calendars for social channels, ensuring consistent and impactful messaging aligned with brand and business goals.
- Plan, launch, and optimize paid LinkedIn/Google ad campaigns for lead generation, brand awareness, and engagement.
- Monitor and manage budgets for paid campaigns, adjusting spend based on performance metrics.
- Collaborate with the business teams to get in-depth campaign information and reviews.
- Collaborate with the content team and other departments to ideate and develop high-quality content assets, including blog posts, infographics, videos, and case studies.
- Work closely with the marketing and sales teams to help plan and organize webinars, ensuring the integration of promotional activities across social media channels.
- Coordinate efforts between teams for pre and post-event promotions to ensure the success of webinars.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 4-6 years of experience in digital marketing, focusing on social media strategy, LinkedIn campaign management, and Google Ads.
- Proven experience developing and executing successful organic social media strategies.
- Expertise in running and optimizing LinkedIn and Google Ads campaigns.
- Proficient in analytics tools like Google Analytics, LinkedIn Campaign Manager, and ad management platforms.
- Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously.
- Excellent communication skills and ability to work cross-functionally.
- Familiarity with marketing automation platforms (HubSpot, SEMrush, etc.) and webinar platforms (Zoom, GoToWebinar) is a plus.
Key Metrics:
- Leads generated with a specified CPL bracket as per industry benchmark
- Traffic generation on the website through organic and paid social channels
- Webinar success with registrations and real-time attendance
- Regular posting on social channels to ensure brand visibility
About Us
Gramener is a design-led data science company. We build custom Data & AI solutions that help solve complex business problems with actionable insights and compelling data stories. We partner with enterprise data and digital transformation teams to improve the data-driven decision-making culture across the organization. Our open standard low-code platform, Gramex, rapidly builds engaging Data & AI solutions across multiple business verticals and use cases. Our solutions and technology have been recognized by analysts such as Gartner and Forrester and have won several awards.
We Offer You
- a chance to try new things & take risks.
- meaningful problems you'll be proud to solve.
- people you will be comfortable working with.
- transparent and innovative work environment.
