About Our Company: Fresh Proposals is a Pune, India based leading provider of software solutions for global businesses. Fresh Proposals is our flagship Software as a Services (SaaS) solution that enables businesses in 100+ countries to manage business proposals, quotations, contracts along using eSignature and integrated payment options. We are currently seeking a highly skilled Digital Marketing Expert with a strong background in SEO, content writing, and content marketing that aligns with our company's growth strategy for international users.
Job Summary:
For Fresh Proposals, We're not just seeking a digital marketer; we're searching for a storyteller who can elevate our digital brand and enhance the brand reach to new highs.
As our digital marketing expert, you will play a crucial role in enhancing our online presence and increasing our brand visibility internationally. Your primary focus will be on developing and implementing effective SEO strategies, crafting compelling content, and leveraging content marketing to attract and engage a global audience, particularly targeting US businesses.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy, with a strong emphasis on SEO, content writing, and content marketing, to increase our visibility and engagement with an international audience.
- Conduct thorough keyword research and implement on-page and off-page SEO strategies to improve website visibility in US search engine results.
- Manage, create high-quality, engaging content (blogs, articles, case studies, social media posts, etc.) tailored for the US audience, considering cultural nuances and local search trends.
- Manage and execute content marketing campaigns across various platforms, including social media, email marketing, and paid advertising (if applicable).
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and track key performance indicators (KPIs) to measure success and identify areas for improvement.
- Monitor and analyze the performance of SEO strategies and content marketing campaigns using analytics tools (e.g., Google Analytics, SEMrush) to identify areas for improvement.
- Stay up-to-date with the latest trends and changes in SEO and digital marketing to ensure strategies remain effective and competitive.
- Collaborate with other teams (e.g., product development, sales) to ensure content aligns with company goals and customer needs.
- Engage with the online community to foster brand awareness and build relationships with potential customers.
Qualifications & Skills:
- Masters, bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, with a demonstrated track record of success in the B2B space
- Demonstrated strong focus and skills on SEO, content writing, and content marketing related best practices and experience implementing them for international audiences, particularly focusing on the US market.
- Excellent content writing and editing skills, with the ability to create engaging content for various formats and platforms.
- Proficient in social media marketing and familiar with popular platforms like LinkedIn, Twitter, and Facebook.
- Solid understanding of Google Analytics, keyword research tools, and SEO best practices
- Well versed with using content management platform like Wordpress
- Strong analytical skills and data-driven thinking.
- Excellent communication and collaboration abilities.
- Self-starter, ability to work independently
What We Offer:
- Opportunity to work with a team of passionate and experienced professionals.
- Be part of the team that has built a truly global platform to enhance workflow for business users. The software platform that is part of the tech-stack daily used by for hundreds of companies
- A dynamic and supportive work environment where innovation is encouraged.
- Opportunities for professional growth and development.
How To Apply: Interested candidates should send their resume along with a cover letter and a link to their prior work portfolio (websites, LaPa, SM handles) to [Confidential Information]
Note
- This is an office-based position located in Pune, India; not a remote job opportunity
- Before the interview candidates are expected to visit Fresh Proposals website, understand what it offers to know the kind of expectations we have
- We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.
Joining Period
The selected candidate is expected to join in 2 weeks