- SEO Management: Conduct comprehensive SEO audits, optimize on-page and off-page elements, perform keyword research, and implement strategies to improve search engine rankings.
- PPC Campaigns: Plan, create, and manage PPC campaigns on Google Ads and social media platforms. Optimize for performance, analyze results, and adjust strategies to maximize ROI.
- SEM Activities: Execute and manage search engine marketing (SEM) activities to drive traffic and conversions.
- Analytics and Reporting: Monitor and analyze the performance of SEO and PPC campaigns using tools like Google Analytics. Prepare detailed reports and provide insights and recommendations for improvement.
- High-Level Strategy Execution: Understand and execute high-level marketing strategies as defined by the marketing manager.
- Collaboration: Work closely with the content creation and social media management teams to ensure cohesive and effective marketing efforts.
Ideal Profile
Experience: At least 2 years of experience in digital marketing, with a focus on SEO, PPC, and SEM. Experience working with marketing agencies or SaaS companies is required.
Skills:
- Strong knowledge of SEO best practices and tools (e.g., Ahrefs, SEMrush, Moz).
- Proficiency in PPC advertising, including Google Ads and social media ads.
- Experience with SEM strategies and execution.
- Strong analytical skills and experience with analytics tools (e.g., Google Analytics).
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Preferred Qualifications: Experience doing SEO for healthcare or digital marketing agency or SaaS product clients will give bonus points.
- Education: Bachelor s degree in Marketing, Business, or a related field is preferred.
