Digital Marketing Specialist

CtrlS is Asia's largest Tier 4 Datacenter operator India's first Tier 4 certified data center providing a penalty backed SLA of 99995% uptime

It has been enabling over 3,500 customers (including Fortune 500 and ET 500) through various services The company offers its customer's a host of IT infrastructure services viz: VPS, Data Centre, Disaster Recovery, Managed Services, Mailing services, Back-up, Storage and Cloud

CtrlS has engaged in 200 innovations over the last eight years to introduce new product, service Offering's including DR as a Service, Cloud (Private, Public and Hybrid) and CDN (Content Delivery Network)

Job Responsibilities:

Assist in the formulation of strategies for digital lead generation and brand marketing

Launch optimized online advertising through Google Ads, LinkedIn Ads, etc, as per plan and budget.

Active research on industry, competition, industry relevant content marketing.

Be actively involved in SEO efforts working with SEO Agency to boost organic leads and traffic.

Provide creative ideas for content marketing and update website

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with SEO agencies and vendors

Good to have - Experience working with Email Marketing Tools

Good to have - Experience / knowledge working with Marketing automation tool such as HubSpot, MailChimp, Marketo, Pardot.

Manage and execute SMS / Whats App campaign as and when needed

Vendor payment Connect with relevant stake holders for ensuring timely payments for Ads, vendors and tools.

Requirements and skills

Google ads Search, Display and Video

Google Analytics Reporting & Traffic analysis

LinkedIn Ads

Facebook / Meta Ads

Google Search Console Keyword and SEO Performance

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

Good to have - Email Marketing

Good to have Marketing automation