Digital Marketing Specialist & Content Writer (IT Industry)

JOB RESPONSIBILITY

Digital Marketing Strategy:

Develop, implement, and manage comprehensive digital marketing strategies to increase brand

awareness, drive traffic, and generate leads.

Oversee all digital marketing activities, including SEO, SEM, email marketing, social media, and PPC campaigns.

Monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to optimize results.

Content Creation:

Write and edit high-quality content for various platforms including websites, blogs, social media, email campaigns, and other marketing materials.

Develop content that aligns with the company's voice, style, and brand guidelines.

Solution Messaging/Positioning: Act as storyteller for the solutions, leveraging high impact and

differentiated solution positioning and messaging. Pivot seamlessly from developing high level content on industry trends, to writing detailed product-oriented collateral.

Collaborate with designers, marketing teams, and other stakeholders to create compelling multimedia content.

SEO and Analytics:

Conduct keyword research and use SEO best practices to optimize content.

Analyze web traffic metrics and suggest solutions to boost web presence.

Social Media Management:

Develop and execute social media strategies to grow the company's online presence and engage with the audience.

Create and schedule posts, manage social media accounts, and monitor engagement metrics.

Monitor social media channels for trends and feedback and respond appropriately.

QUALIFICATION & SKILLSET

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Minimum of 4 - 7 years of experience in digital marketing and content creation in SAAS and/or B2B Enterprise software company

Proven track record of managing successful digital marketing campaigns.

Exceptional writing, editing, and proofreading skills.

Strong understanding of SEO, SEM, and social media marketing.

Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Hootsuite).

Excellent organizational skills and ability to manage multiple projects simultaneously.

Excellent communication and collaboration skills.