Digital Marketing Specialist

Responsibilities:

- Develop and implement performance marketing campaigns across digital channels, including PPC, display, social media, and affiliate marketing.

- Collaborate to define campaign objectives, target audience, messaging, and creative assets.

- Plan, execute, and optimize PPC campaigns on Google Ads, Meta (Facebook), LinkedIn, and Bing Ads to drive traffic, leads, and conversions.

- Execute display advertising campaigns and employ retargeting strategies across relevant ad networks.

- Analyze campaign performance metrics, conduct A/B testing, and run landing page experiments to enhance outcomes.

- Efficiently manage advertising budgets and allocate spend based on ROI and ROAS targets.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Demonstrated experience managing Google Ads and Meta Ads campaigns to achieve measurable results and ROI/ROAS goals.

- Strong analytical capabilities to interpret data, derive insights, and make informed, data-driven decisions.

- Excellent communication skills to collaborate effectively across teams.

- Familiarity with Google Analytics, Facebook Pixel, and other digital marketing analytics tools is advantageous.

Job Type: Full-time (In Office)

Salary: INR 25,000 to 35,000

Location: Bhopal/Indore